Casio to reveal G-SHOCK NFT Collection on Polygon
Casio partners with Polygon Labs to launch a NFT collection based on its iconic G-SHOCK watches, with 15,000 limited-edition Creator Pass NFTs up for grabs.
Casio, the Japanese electronics giant, has partnered with Polygon Labs to introduce a unique NFT collection based on its iconic G-SHOCK watches. The initiative is set to kick off with the release of 15,000 limited-edition G-SHOCK Creator Pass NFTs.
Casio is not just digitizing its watches; it's creating an entire ecosystem around them. The G-SHOCK Creator Pass serves as a community access pass, granting holders exclusive entry to a dedicated Discord channel. This channel will serve as a hub for co-creative projects and events within the community.
The distribution of these NFT passes will occur in two phases:
- Pre-Distribution Phase (Sep 23-26): Exclusive to individuals who have registered for a CASIO ID on the official membership site.
- Public Distribution Phase (Sep 26-29): Open to the general public.
Polygon Labs, known for its Layer-2 scalability solutions on the Ethereum blockchain, offers a seamless and efficient process for creating and managing NFTs. Moreover, Polygon's protocols are carbon-neutral, aligning with environmental sustainability goals. Takahashi Oh, Senior General Manager of Timepieces at Casio, emphasized that Polygon was the most "natural and logical choice" for a frictionless and simple user experience.
Casio is adopting a community-focused strategy for this venture. In the first phase of community involvement, the brand is encouraging users to contribute their own design concepts for the G-SHOCK Creator Pass. These designs will then be subject to a community vote to decide the final look. The design that gains the most votes will be incorporated into a special version of the NFT pass, highlighting the project's collaborative objective.
The brand views this project as a way to capitalize on the long-standing appeal of its renowned G-SHOCK watch, known for its durability against shocks. Since its introduction in 1983, the G-SHOCK series has been a cornerstone of the brand, with Casio announcing that they have distributed more than 100 million G-SHOCK watches globally.