Adidas Reveals NFT Artist Residency
Adidas' NFT Artist Residency program bridges art, tech, and community. The brand's Web3 ecosystem includes COLLECT and ALTS.
The brand has recently announced its NFT Artist Residency program, a move that aims to bridge the gap between art, technology, and community engagement.
Adidas ventured into the Web3 space in 2021. In 2022, the brand established the Three Stripes Studio, which has since led various initiatives, including collaborations with industry giants like Yuga Labs and PUNKS COMICS. The brand has also launched its virtual-only clothing line and has been actively participating in community events worldwide.
Adidas has two main platforms in its Web3 ecosystem: Adidas COLLECT and ALTS by Adidas. COLLECT serves as the hub for Adidas' Web3 activities, aiming to merge the virtual and tangible worlds. On the other hand, ALTS by Adidas is the brand's genesis NFT, allowing users to create unique avatars and gain exclusive access to collectibles and experiences.
The RESIDENCY Initiative
The RESIDENCY program is designed to be a beacon for artists, both emerging and established. It offers them a unique platform in the Web3 space, supporting artists who align with the brand's principles of collaboration, co-creation, and innovation. The program aims to connect art, identity, and creative expression, which are central to the Adidas ethos.
INTRODUCING: RESIDENCY BY ADIDAS ????
The adidas /// studio is proud to announce the global launch of "RESIDENCY by adidas" - the brand’s first digital artist-in-residence program! ???? pic.twitter.com/He0LAEUzQA — ALTS by adidas (@altsbyadidas) August 31, 2023
Stacey King, Global Head of Communications & Activation for the Adidas Studio, has been instrumental in guiding the brand through its Web3 journey. She observed that many artists entering the Web3 space often lack a significant platform, limiting their exposure and access to essential resources. The RESIDENCY program aims to bridge this gap, providing artists with the tools and platform they need to flourish in the Web3 environment.
The RESIDENCY program was officially launched with the introduction of the first two artists: MonkeeMoto and Adra Kandil, also known as DearNostalgia:
MonkeeMoto: A visionary in the digital realm, MonkeeMoto excels in digital artistry, web3 game development, and conceptual design.
Adidas X MonkeeMoto
Adra Kandil aka Dear Nostalgia: Lebanese digital artist Adra Kandil blends modern realities with a touch of collective nostalgia through mediums like photography, collages, and digital montages.
Adidas X Adra Kandil
Their exclusive artworks will mark the program's launch, presenting Adidas's first-ever Limited and Open Edition NFT sale from September 6th to 11th, 2023:
Beyond just a digital initiative, the RESIDENCY program also promises tangible rewards. Limited Edition NFT holders will receive an exclusive hoodie, available only at the Korean Blockchain Week event. The program aims to not only collaborate with artists but also engage meaningfully with the wider community.